Casebook E-commerce - Digital Festival 2023<\/title>\n<meta name=\"description\" content=\"Casebook\u00a0E-Commerce to publikacja stworzona przez grup\u0119 robocz\u0105 E-commerce dzia\u0142aj\u0105c\u0105 w ramach IAB Polska. Jest to zbi\u00f3r 8 ciekawych\u00a0case\u00a0studies\u00a0kampanii e-commerce, zr\u00f3\u017cnicowanych pod wzgl\u0119dem cel\u00f3w i sposob\u00f3w d\u0105\u017cenia do ich osi\u0105gni\u0119cia, przedstawionych w przyst\u0119pnej, graficznej formie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2023.digitalfestival.pl\/casebook-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Casebook E-commerce - Digital Festival 2023\" \/>\n<meta property=\"og:description\" content=\"DIGITAL FESTIVAL Cyfrowe umiej\u0119tno\u015bci, to wi\u0119cej mo\u017cliwo\u015bci, bezpiecze\u0144stwa, awans\u00f3w i ekologicznych rozwi\u0105za\u0144. Do\u0142\u0105cz do 4.edycji Digital Festival i razem z nami przygotuj si\u0119 na cyfrow\u0105 przysz\u0142o\u015b\u0107! PRZYGOTUJ SI\u0118 NA WI\u0118CEJ\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2023.digitalfestival.pl\/casebook-e-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Festival 2023\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalFestivalPL\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-23T07:17:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-18T12:33:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/2023.digitalfestival.pl\/wp-content\/uploads\/2021\/05\/Casebook-E-commerce-.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"fc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Festiwalcyfrowy\" \/>\n<meta name=\"twitter:site\" content=\"@Festiwalcyfrowy\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"fc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/2023.digitalfestival.pl\/casebook-e-commerce\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/2023.digitalfestival.pl\/casebook-e-commerce\/\"},\"author\":{\"name\":\"fc\",\"@id\":\"https:\/\/2023.digitalfestival.pl\/#\/schema\/person\/47ab28408a6322200ec655c6f1332bef\"},\"headline\":\"Casebook E-commerce\",\"datePublished\":\"2020-09-23T07:17:13+00:00\",\"dateModified\":\"2021-10-18T12:33:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/2023.digitalfestival.pl\/casebook-e-commerce\/\"},\"wordCount\":292,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/2023.digitalfestival.pl\/#organization\"},\"image\":{\"@id\":\"https:\/\/2023.digitalfestival.pl\/casebook-e-commerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/2023.digitalfestival.pl\/wp-content\/uploads\/2021\/05\/Casebook-E-commerce-.jpeg\",\"keywords\":[\"Moje zakupy i finanse\"],\"articleSection\":[\"e-commerce\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/2023.digitalfestival.pl\/casebook-e-commerce\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/2023.digitalfestival.pl\/casebook-e-commerce\/\",\"url\":\"https:\/\/2023.digitalfestival.pl\/casebook-e-commerce\/\",\"name\":\"Casebook E-commerce - Digital Festival 2023\",\"isPartOf\":{\"@id\":\"https:\/\/2023.digitalfestival.pl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/2023.digitalfestival.pl\/casebook-e-commerce\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/2023.digitalfestival.pl\/casebook-e-commerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/2023.digitalfestival.pl\/wp-content\/uploads\/2021\/05\/Casebook-E-commerce-.jpeg\",\"datePublished\":\"2020-09-23T07:17:13+00:00\",\"dateModified\":\"2021-10-18T12:33:08+00:00\",\"description\":\"Casebook\u00a0E-Commerce to publikacja stworzona przez grup\u0119 robocz\u0105 E-commerce dzia\u0142aj\u0105c\u0105 w ramach IAB Polska. Jest to zbi\u00f3r 8 ciekawych\u00a0case\u00a0studies\u00a0kampanii e-commerce, zr\u00f3\u017cnicowanych pod wzgl\u0119dem cel\u00f3w i sposob\u00f3w d\u0105\u017cenia do ich osi\u0105gni\u0119cia, przedstawionych w przyst\u0119pnej, graficznej formie.\",\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/2023.digitalfestival.pl\/casebook-e-commerce\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/2023.digitalfestival.pl\/casebook-e-commerce\/#primaryimage\",\"url\":\"https:\/\/2023.digitalfestival.pl\/wp-content\/uploads\/2021\/05\/Casebook-E-commerce-.jpeg\",\"contentUrl\":\"https:\/\/2023.digitalfestival.pl\/wp-content\/uploads\/2021\/05\/Casebook-E-commerce-.jpeg\",\"width\":1920,\"height\":1080},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/2023.digitalfestival.pl\/#website\",\"url\":\"https:\/\/2023.digitalfestival.pl\/\",\"name\":\"Digital Festival 2023\",\"description\":\"przygotuj si\u0119 na cyfrow\u0105 przysz\u0142o\u015b\u0107!\",\"publisher\":{\"@id\":\"https:\/\/2023.digitalfestival.pl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/2023.digitalfestival.pl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/2023.digitalfestival.pl\/#organization\",\"name\":\"Digital Festival 2022 - razem z nami przygotuj si\u0119 na cyfrow\u0105 przysz\u0142o\u015b\u0107!\",\"url\":\"https:\/\/2023.digitalfestival.pl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/2023.digitalfestival.pl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/digitalfestival.pl\/wp-content\/uploads\/2022\/09\/digital-festival-logo.png\",\"contentUrl\":\"https:\/\/digitalfestival.pl\/wp-content\/uploads\/2022\/09\/digital-festival-logo.png\",\"width\":173,\"height\":29,\"caption\":\"Digital Festival 2022 - razem z nami przygotuj si\u0119 na cyfrow\u0105 przysz\u0142o\u015b\u0107!\"},\"image\":{\"@id\":\"https:\/\/2023.digitalfestival.pl\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/digitalFestivalPL\",\"https:\/\/x.com\/Festiwalcyfrowy\",\"https:\/\/www.instagram.com\/DigitalFestivalPL\",\"https:\/\/vimeo.com\/fundacjadigitalpoland\",\"https:\/\/www.youtube.com\/channel\/UClXoihuOGRJQYnfwRONELUg\",\"https:\/\/www.linkedin.com\/company\/digitalpoland\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/2023.digitalfestival.pl\/#\/schema\/person\/47ab28408a6322200ec655c6f1332bef\",\"name\":\"fc\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/2023.digitalfestival.pl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8a1c708d499123c5e783d677bf1fd5ad?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8a1c708d499123c5e783d677bf1fd5ad?s=96&d=mm&r=g\",\"caption\":\"fc\"},\"sameAs\":[\"https:\/\/digitalfestival.pl\"],\"url\":\"https:\/\/2023.digitalfestival.pl\/author\/fc\/\"}]}<\/script>\n","yoast_head_json":{"title":"Casebook E-commerce - Digital Festival 2023","description":"Casebook\u00a0E-Commerce to publikacja stworzona przez grup\u0119 robocz\u0105 E-commerce dzia\u0142aj\u0105c\u0105 w ramach IAB Polska. Jest to zbi\u00f3r 8 ciekawych\u00a0case\u00a0studies\u00a0kampanii e-commerce, zr\u00f3\u017cnicowanych pod wzgl\u0119dem cel\u00f3w i sposob\u00f3w d\u0105\u017cenia do ich osi\u0105gni\u0119cia, przedstawionych w przyst\u0119pnej, graficznej formie.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/2023.digitalfestival.pl\/casebook-e-commerce\/","og_locale":"pl_PL","og_type":"article","og_title":"Casebook E-commerce - Digital Festival 2023","og_description":"DIGITAL FESTIVAL Cyfrowe umiej\u0119tno\u015bci, to wi\u0119cej mo\u017cliwo\u015bci, bezpiecze\u0144stwa, awans\u00f3w i ekologicznych rozwi\u0105za\u0144. Do\u0142\u0105cz do 4.edycji Digital Festival i razem z nami przygotuj si\u0119 na cyfrow\u0105 przysz\u0142o\u015b\u0107! PRZYGOTUJ SI\u0118 NA WI\u0118CEJ","og_url":"https:\/\/2023.digitalfestival.pl\/casebook-e-commerce\/","og_site_name":"Digital Festival 2023","article_publisher":"https:\/\/www.facebook.com\/digitalFestivalPL","article_published_time":"2020-09-23T07:17:13+00:00","article_modified_time":"2021-10-18T12:33:08+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/2023.digitalfestival.pl\/wp-content\/uploads\/2021\/05\/Casebook-E-commerce-.jpeg","type":"image\/jpeg"}],"author":"fc","twitter_card":"summary_large_image","twitter_creator":"@Festiwalcyfrowy","twitter_site":"@Festiwalcyfrowy","twitter_misc":{"Napisane przez":"fc","Szacowany czas czytania":"2 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/2023.digitalfestival.pl\/casebook-e-commerce\/#article","isPartOf":{"@id":"https:\/\/2023.digitalfestival.pl\/casebook-e-commerce\/"},"author":{"name":"fc","@id":"https:\/\/2023.digitalfestival.pl\/#\/schema\/person\/47ab28408a6322200ec655c6f1332bef"},"headline":"Casebook E-commerce","datePublished":"2020-09-23T07:17:13+00:00","dateModified":"2021-10-18T12:33:08+00:00","mainEntityOfPage":{"@id":"https:\/\/2023.digitalfestival.pl\/casebook-e-commerce\/"},"wordCount":292,"commentCount":0,"publisher":{"@id":"https:\/\/2023.digitalfestival.pl\/#organization"},"image":{"@id":"https:\/\/2023.digitalfestival.pl\/casebook-e-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/2023.digitalfestival.pl\/wp-content\/uploads\/2021\/05\/Casebook-E-commerce-.jpeg","keywords":["Moje zakupy i finanse"],"articleSection":["e-commerce"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/2023.digitalfestival.pl\/casebook-e-commerce\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/2023.digitalfestival.pl\/casebook-e-commerce\/","url":"https:\/\/2023.digitalfestival.pl\/casebook-e-commerce\/","name":"Casebook E-commerce - Digital Festival 2023","isPartOf":{"@id":"https:\/\/2023.digitalfestival.pl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/2023.digitalfestival.pl\/casebook-e-commerce\/#primaryimage"},"image":{"@id":"https:\/\/2023.digitalfestival.pl\/casebook-e-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/2023.digitalfestival.pl\/wp-content\/uploads\/2021\/05\/Casebook-E-commerce-.jpeg","datePublished":"2020-09-23T07:17:13+00:00","dateModified":"2021-10-18T12:33:08+00:00","description":"Casebook\u00a0E-Commerce to publikacja stworzona przez grup\u0119 robocz\u0105 E-commerce dzia\u0142aj\u0105c\u0105 w ramach IAB Polska. Jest to zbi\u00f3r 8 ciekawych\u00a0case\u00a0studies\u00a0kampanii e-commerce, zr\u00f3\u017cnicowanych pod wzgl\u0119dem cel\u00f3w i sposob\u00f3w d\u0105\u017cenia do ich osi\u0105gni\u0119cia, przedstawionych w przyst\u0119pnej, graficznej formie.","inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/2023.digitalfestival.pl\/casebook-e-commerce\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/2023.digitalfestival.pl\/casebook-e-commerce\/#primaryimage","url":"https:\/\/2023.digitalfestival.pl\/wp-content\/uploads\/2021\/05\/Casebook-E-commerce-.jpeg","contentUrl":"https:\/\/2023.digitalfestival.pl\/wp-content\/uploads\/2021\/05\/Casebook-E-commerce-.jpeg","width":1920,"height":1080},{"@type":"WebSite","@id":"https:\/\/2023.digitalfestival.pl\/#website","url":"https:\/\/2023.digitalfestival.pl\/","name":"Digital Festival 2023","description":"przygotuj si\u0119 na cyfrow\u0105 przysz\u0142o\u015b\u0107!","publisher":{"@id":"https:\/\/2023.digitalfestival.pl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/2023.digitalfestival.pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/2023.digitalfestival.pl\/#organization","name":"Digital Festival 2022 - razem z nami przygotuj si\u0119 na cyfrow\u0105 przysz\u0142o\u015b\u0107!","url":"https:\/\/2023.digitalfestival.pl\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/2023.digitalfestival.pl\/#\/schema\/logo\/image\/","url":"https:\/\/digitalfestival.pl\/wp-content\/uploads\/2022\/09\/digital-festival-logo.png","contentUrl":"https:\/\/digitalfestival.pl\/wp-content\/uploads\/2022\/09\/digital-festival-logo.png","width":173,"height":29,"caption":"Digital Festival 2022 - razem z nami przygotuj si\u0119 na cyfrow\u0105 przysz\u0142o\u015b\u0107!"},"image":{"@id":"https:\/\/2023.digitalfestival.pl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/digitalFestivalPL","https:\/\/x.com\/Festiwalcyfrowy","https:\/\/www.instagram.com\/DigitalFestivalPL","https:\/\/vimeo.com\/fundacjadigitalpoland","https:\/\/www.youtube.com\/channel\/UClXoihuOGRJQYnfwRONELUg","https:\/\/www.linkedin.com\/company\/digitalpoland\/"]},{"@type":"Person","@id":"https:\/\/2023.digitalfestival.pl\/#\/schema\/person\/47ab28408a6322200ec655c6f1332bef","name":"fc","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/2023.digitalfestival.pl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8a1c708d499123c5e783d677bf1fd5ad?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8a1c708d499123c5e783d677bf1fd5ad?s=96&d=mm&r=g","caption":"fc"},"sameAs":["https:\/\/digitalfestival.pl"],"url":"https:\/\/2023.digitalfestival.pl\/author\/fc\/"}]}},"_links":{"self":[{"href":"https:\/\/2023.digitalfestival.pl\/wp-json\/wp\/v2\/posts\/978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2023.digitalfestival.pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2023.digitalfestival.pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2023.digitalfestival.pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/2023.digitalfestival.pl\/wp-json\/wp\/v2\/comments?post=978"}],"version-history":[{"count":4,"href":"https:\/\/2023.digitalfestival.pl\/wp-json\/wp\/v2\/posts\/978\/revisions"}],"predecessor-version":[{"id":7991,"href":"https:\/\/2023.digitalfestival.pl\/wp-json\/wp\/v2\/posts\/978\/revisions\/7991"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2023.digitalfestival.pl\/wp-json\/wp\/v2\/media\/1469"}],"wp:attachment":[{"href":"https:\/\/2023.digitalfestival.pl\/wp-json\/wp\/v2\/media?parent=978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2023.digitalfestival.pl\/wp-json\/wp\/v2\/categories?post=978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2023.digitalfestival.pl\/wp-json\/wp\/v2\/tags?post=978"},{"taxonomy":"rodzaj_tresci","embeddable":true,"href":"https:\/\/2023.digitalfestival.pl\/wp-json\/wp\/v2\/rodzaj_tresci?post=978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Warning: file_exists(): open_basedir restriction in effect. File(/home/klient.dhosting.pl/digitalfes/digitalfestival.pl/wp-content/plugins/wordfence/waf/bootstrap.php) is not within the allowed path(s): (/home/klient.dhosting.pl/digitalfes/2023.digitalfestival.pl/:/home/klient.dhosting.pl/digitalfes/.tmp/:/demonek/www/public/bledy.demonek.com/:/usr/local/lsws/share/autoindex:/usr/local/php/:/dev/urandom:/opt/alt/php74/usr/share/pear/:/opt/alt/php74/usr/share/php:/opt/alt/php74/) in /home/klient.dhosting.pl/digitalfes/digitalfestival.pl/wordfence-waf.php on line 4

Warning: session_start(): Cannot start session when headers already sent in /home/klient.dhosting.pl/digitalfes/2023.digitalfestival.pl/public_html/wp-content/plugins/freshmail-integration/src/Plugin/Newsletter/Freshmail.php on line 14

Warning: Cannot modify header information - headers already sent by (output started at /home/klient.dhosting.pl/digitalfes/digitalfestival.pl/wordfence-waf.php:4) in /home/klient.dhosting.pl/digitalfes/2023.digitalfestival.pl/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home/klient.dhosting.pl/digitalfes/digitalfestival.pl/wordfence-waf.php:4) in /home/klient.dhosting.pl/digitalfes/2023.digitalfestival.pl/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home/klient.dhosting.pl/digitalfes/digitalfestival.pl/wordfence-waf.php:4) in /home/klient.dhosting.pl/digitalfes/2023.digitalfestival.pl/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home/klient.dhosting.pl/digitalfes/digitalfestival.pl/wordfence-waf.php:4) in /home/klient.dhosting.pl/digitalfes/2023.digitalfestival.pl/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home/klient.dhosting.pl/digitalfes/digitalfestival.pl/wordfence-waf.php:4) in /home/klient.dhosting.pl/digitalfes/2023.digitalfestival.pl/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home/klient.dhosting.pl/digitalfes/digitalfestival.pl/wordfence-waf.php:4) in /home/klient.dhosting.pl/digitalfes/2023.digitalfestival.pl/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home/klient.dhosting.pl/digitalfes/digitalfestival.pl/wordfence-waf.php:4) in /home/klient.dhosting.pl/digitalfes/2023.digitalfestival.pl/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1893

Warning: Cannot modify header information - headers already sent by (output started at /home/klient.dhosting.pl/digitalfes/digitalfestival.pl/wordfence-waf.php:4) in /home/klient.dhosting.pl/digitalfes/2023.digitalfestival.pl/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1893
{"id":978,"date":"2020-09-23T09:17:13","date_gmt":"2020-09-23T07:17:13","guid":{"rendered":"https:\/\/digitalfestival.pl\/?p=978"},"modified":"2021-10-18T14:33:08","modified_gmt":"2021-10-18T12:33:08","slug":"casebook-e-commerce","status":"publish","type":"post","link":"https:\/\/2023.digitalfestival.pl\/casebook-e-commerce\/","title":{"rendered":"Casebook E-commerce"},"content":{"rendered":"

Casebook\u00a0E-Commerce to publikacja stworzona przez grup\u0119 robocz\u0105 E-commerce dzia\u0142aj\u0105c\u0105 w ramach IAB Polska. Jest to zbi\u00f3r 8 ciekawych\u00a0case\u00a0studies\u00a0kampanii e-commerce, zr\u00f3\u017cnicowanych pod wzgl\u0119dem cel\u00f3w i sposob\u00f3w d\u0105\u017cenia do ich osi\u0105gni\u0119cia, przedstawionych w przyst\u0119pnej, graficznej formie.<\/strong><\/p>\n

$\"\"$ <\/p>\n

Przedstawiciele organizacji cz\u0142onkowskich IAB Polska dostrzegaj\u0105 w codziennej pracy potrzeb\u0119 ustandaryzowania wiedzy i definicji zwi\u0105zanych z e-commerce, obszaru wykazuj\u0105cego w ostatnich latach du\u017c\u0105 dynamik\u0119 wzrostu i rosn\u0105ce zainteresowanie\u00a0marketer\u00f3w. Dlatego tak istotne jest systematyzowanie najnowszych trend\u00f3w e-handlu i wskazywanie najlepszych sposob\u00f3w ich wykorzystania.<\/p>\n

W\u00a0casebook\u2019u\u00a0znajdziesz przegl\u0105d najlepszych praktyk i najbardziej efektywnych kampanii realizowanych dla e-commerc\u00f3w\u00a0z wielu bran\u017c w ostatnich latach. Eksperci reprezentuj\u0105cy r\u00f3\u017cne firmy dziel\u0105 si\u0119 wiedz\u0105, w jaki spos\u00f3b przy wykorzystaniu r\u00f3\u017cnorodnych narz\u0119dzi i kana\u0142\u00f3w marketingowych realizowa\u0107 okre\u015blone cele podmiot\u00f3w e-handlu. Podpowiadaj\u0105 te\u017c, jak efektywnie dywersyfikowa\u0107 \u017ar\u00f3d\u0142a pozyskiwania sprzeda\u017cy online, by osi\u0105ga\u0107 wzrost przychodu i poprawia\u0107 wyniki programu sprzeda\u017cowego wdra\u017caj\u0105c odpowiedni model atrybucji oraz na co zwr\u00f3ci\u0107 uwag\u0119 tworz\u0105c wersj\u0119 mobile platformy e-commerce.<\/p>\n

Z publikacji dowiesz si\u0119 te\u017c, czy dzia\u0142aniami na blogu firmowym mo\u017cna skutecznie dotrze\u0107 do nowych u\u017cytkownik\u00f3w i zainspirowa\u0107 ich do zakupu produktu \/ us\u0142ugi oraz jak niestandardowy pomys\u0142 charytatywny mo\u017ce wyr\u00f3\u017cni\u0107 ofert\u0119 w okresie przed\u015bwi\u0105tecznym i zwi\u0119kszy\u0107 sprzeda\u017c przez Allegro.<\/p>\n

Przeczytasz r\u00f3wnie\u017c o tym, jak efektywnie wykorzysta\u0107\u00a0Customer\u00a0Data Platform i Machine Learning do zwi\u0119kszania sprzeda\u017cy online.<\/p>\n

Tre\u015b\u0107 poradnika stanowi dobry materia\u0142 szkoleniowy do programu certyfikacyjnego DIMAQ.<\/p>\n