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Quiz, kt\u00f3ry jednocze\u015bnie jest reklam\u0105. Quizy i testy to jedne z tych tre\u015bci, kt\u00f3re ka\u017cdy intuicyjnie rozumie, ale kt\u00f3re trudno opisa\u0107. Na szcz\u0119\u015bcie ich definicja jest do\u015b\u0107 prosta! To ka\u017cdy rodzaj zabawy intelektualnej, opieraj\u0105cy si\u0119 na prostym schemacie \u201epytanie-odpowied\u017a\u201d. Czy jej celem jest dostarczenie rozrywki, czy wiedzy \u2013 to ju\u017c jest kwestia drugorz\u0119dna.<\/strong><\/p>\n

$\"\"$ <\/p>\n

Mo\u017ce te\u017c przybiera\u0107 r\u00f3\u017cne formy – mo\u017ce by\u0107 testem wiedzy, quizem profilowanym lub sond\u0105. Kluczowe jest tutaj samo zaanga\u017cowanie u\u017cytkownika, kt\u00f3re wyr\u00f3\u017cnia quizy w\u015br\u00f3d innych typ\u00f3w konsumowanych materia\u0142\u00f3w. Przez tekst lub grafik\u0119 mo\u017cna si\u0119 prze\u015blizgn\u0105\u0107, wideo mo\u017cna wyciszy\u0107 lub obejrze\u0107 w trybie pomniejszonym, jednak aby uko\u0144czy\u0107 quiz, wymagana jest interakcja i skupienie na przekazywanej tre\u015bci.<\/p>\n

Warto przy tym podkre\u015bli\u0107, \u017ce\u00a0quizy<\/strong>\u00a0w \u017caden spos\u00f3b nie s\u0105 ju\u017c nowink\u0105 techniczn\u0105 \u2013 u\u017cytkownicy internetu s\u0105 z ni\u0105 bardzo dobrze zaznajomieni i z \u0142atwo\u015bci\u0105 rozpoznaj\u0105 formy reklamowe.\u00a0Tytu\u0142 quizu<\/strong>\u00a0i jego tre\u015b\u0107 musz\u0105 wi\u0119c by\u0107 sp\u00f3jne i konsekwentne. Podobnie jak w przypadku\u00a0komercyjnego wykorzystania mem\u00f3w<\/strong>\u00a0\u2013 fa\u0142szywe tony wy\u0142apywane s\u0105 szczeg\u00f3lnie \u0142atwo przez m\u0142odsz\u0105 publik\u0119.<\/p>\n

Testy tego typu mo\u017cemy wykorzystywa\u0107 dwojako. Po pierwsze mo\u017cemy stworzy\u0107\u00a0test<\/strong>\u00a0o tematyce szerszej ni\u017c podj\u0119ty przez nas temat i tam np. umie\u015bci\u0107 pytanie dotycz\u0105ce naszego produktu, a w rozwi\u0105zaniu testu umie\u015bci\u0107 jeszcze wi\u0119cej informacji na jego temat. Np. zapytanie na temat pochodzenia naszego nowego serka kminkowego mo\u017cemy\u00a0ulokowa\u0107 w quizie<\/strong>\u00a0\u201ePodr\u00f3\u017cujesz po Polsce? Rozpoznaj te regionalne potrawy!\u201d.<\/p>\n

Po drugie, je\u015bli naszym celem jest lepsze zaznajomienie klienta z dziedzin\u0105 lub bran\u017c\u0105, w kt\u00f3rej si\u0119 poruszamy, mo\u017cemy zafundowa\u0107 mu\u00a0quiz wiedzy specjalistycznej<\/strong>. Musimy si\u0119 jednak liczy\u0107 z tym, \u017ce im test b\u0119dzie trudniejszy, a dziedzina bardziej oderwana od \u017cycia codziennego, tym mniejsza b\u0119dzie liczba zainteresowanych u\u017cytkownik\u00f3w.<\/p>\n