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Kluczowym elementem operowania w nowej normalno\u015bci – czasie ograniczonych mo\u017cliwo\u015bci wzrostu, zaburzonym z powodu wyst\u0105pienia globalnej pandemii – powinna by\u0107 rewizja strategii rynkowej oraz od\u015bwie\u017cone metody i podej\u015bcie do optymalizacji koszt\u00f3w.<\/strong><\/p>\n

$\"\"$ <\/p>\n

Jak ju\u017c pisali\u015bmy komercyjna strategia powinna zosta\u0107 dostosowana do zmieniaj\u0105cych si\u0119 zachowa\u0144 konsument\u00f3w, ich migracji do kana\u0142\u00f3w cyfrowych, silnej konkurencji i galopuj\u0105cej digitalizacji.<\/p>\n

Kwestia optymalizacji koszt\u00f3w r\u00f3wnie\u017c nabra\u0142a nowego znaczenia w przedsi\u0119biorstwach na ca\u0142ym \u015bwiecie. Po bardzo d\u0142ugo trwaj\u0105cym okresie prosperity i dynamicznego rozwoju gospodarczego przedsi\u0119biorstwa nie s\u0105 przygotowane ani strategicznie ani strukturalnie na to, aby teraz, w czasach nowej normalno\u015bci, dzia\u0142a\u0107 sprawnie i odnosi\u0107 sukcesy. Rewiduj\u0105c swoje strategie rynkowe, firmy jednocze\u015bnie musz\u0105 zoptymalizowa\u0107 swoje funkcjonowanie w kluczowych obszarach, przy jednoczesnym ograniczaniu koszt\u00f3w. To ci\u0119\u017ckie wyzwanie, kt\u00f3re wymaga bardziej wysublimowanego podej\u015bcia, ni\u017c zwyk\u0142y cost cutting. Optymalizacja koszt\u00f3w musi \u0142\u0105czy\u0107 si\u0119 ze zmianami strukturalnymi. Nie m\u00f3wimy ju\u017c o prostych metodach robienia wi\u0119cej przy mniejszych nak\u0142adach i zasobach. Wci\u0105\u017c mamy do czynienia z powszechn\u0105 praktyk\u0105 w\u015br\u00f3d lider\u00f3w, kt\u00f3rzy w trudnych, kryzysowych czasach niemal automatycznie redukuj\u0105 poziom inwestycji, zamra\u017caj\u0105 zatrudnienie, ograniczaj\u0105 dzia\u0142ania marketingowe i brandowe, rezygnuj\u0105 z wchodzenia na nowe rynki, a czasem nawet wstrzymuj\u0105 podejmowanie wszelkich strategicznych decyzji.<\/p>\n","protected":false},"excerpt":{"rendered":"Kluczowym elementem operowania w nowej normalno\u015bci – czasie ograniczonych mo\u017cliwo\u015bci wzrostu, zaburzonym z powodu wyst\u0105pienia globalnej pandemii – powinna by\u0107 […]","protected":false},"author":1,"featured_media":1618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[88],"tags":[84],"rodzaj_tresci":[10],"class_list":["post-927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biznes","tag-moje-firma-i-praca"],"yoast_head":"\nFirmy zdolne do wzrostu - Digital Festival 2023<\/title>\n<meta name=\"description\" content=\"Kluczowym elementem operowania w nowej normalno\u015bci - czasie ograniczonych mo\u017cliwo\u015bci wzrostu, zaburzonym z powodu wyst\u0105pienia globalnej pandemii - powinna by\u0107 rewizja strategii rynkowej oraz od\u015bwie\u017cone metody i podej\u015bcie do optymalizacji koszt\u00f3w.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2023.digitalfestival.pl\/firmy-zdolne-do-wzrostu\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Firmy zdolne do wzrostu - Digital Festival 2023\" \/>\n<meta property=\"og:description\" content=\"DIGITAL FESTIVAL Cyfrowe umiej\u0119tno\u015bci, to wi\u0119cej mo\u017cliwo\u015bci, bezpiecze\u0144stwa, awans\u00f3w i ekologicznych rozwi\u0105za\u0144. 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