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87% firm z bran\u017cy reklamy online odczuwa negatywne skutki pandemii\u00a0koronawirusa, a przynajmniej co pi\u0105ta, w przypadku dalszej ekspansji COVID-19, nie utrzyma si\u0119 na rynku do grudnia \u2013 to wyniki naszego badania \u201eNastroje bran\u017cowe w czasie pandemii\u201d. W\u015br\u00f3d bie\u017c\u0105cych konsekwencji epidemii dla prowadzenia dzia\u0142alno\u015bci najcz\u0119\u015bciej wskazywano zmniejszenie przychod\u00f3w (cztery na pi\u0119\u0107 firm) oraz konieczno\u015b\u0107 zmiany plan\u00f3w bud\u017cetowych (70%). Co trzeci respondent wskaza\u0142 zachwianie p\u0142ynno\u015bci finansowej.<\/strong><\/p>\n

\"\"<\/p>\n

W\u015br\u00f3d bie\u017c\u0105cych wewn\u0119trznych konsekwencji w prowadzeniu dzia\u0142alno\u015bci badani wskazywali zmian\u0119 sposobu zarz\u0105dzania projektami \u2013 63%, redukcj\u0119 wynagrodze\u0144 \u2013 38%, dezorganizacj\u0119 pracy w firmie \u2013 37%. W\u015br\u00f3d d\u0142ugoterminowych konsekwencji \u2013 opr\u00f3cz utrwalenia zmian w organizacji sposob\u00f3w zarz\u0105dzania projektami \u2013 spodziewana jest dalsza konieczno\u015bci redukcji wynagrodze\u0144 i zatrudnienia (odpowiednio 55% i 44%) oraz z\u0142a atmosfera w pracy (30%).<\/p>\n

79% respondent\u00f3w uwa\u017ca, \u017ce epidemia wp\u0142yn\u0119\u0142a na cyfryzacj\u0119 sposobu pracy w firmie, czyli przyk\u0142adowo konieczno\u015b\u0107 pracy zdalnej, u\u017cywanie komunikator\u00f3w, organizowanie telekonferencji. Analiza pyta\u0144 otwartych wskazuje, \u017ce zdecydowana wi\u0119kszo\u015b\u0107 pracownik\u00f3w dostrzega pozytywne aspekty zwi\u0105zane z takim trybem pracy. Wysoki poziom cyfryzacji oraz kompetencje online maj\u0105 teraz kluczowe znaczenie. W bie\u017c\u0105cej sytuacji umo\u017cliwiaj\u0105 one p\u0142ynne wykorzystanie zasob\u00f3w ludzkich oraz projektowych.<\/p>\n

Badanie zosta\u0142o przeprowadzone przez Zesp\u00f3\u0142 Badawczy IAB Polska w dniach 9-22 kwietnia w formie kwestionariusza. W badaniu wzi\u0119li udzia\u0142 g\u0142\u00f3wnie przedstawiciele firm cz\u0142onkowskich IAB Polska, w\u015br\u00f3d kt\u00f3rych znale\u017ali si\u0119 najwi\u0119ksi wydawcy i sieci reklamowe oraz agencje i domy\u00a0mediowe.<\/p>\n

Wi\u0119cej na temat wniosk\u00f3w z badania przeczytasz w informacji prasowej >><\/a><\/u><\/p>\n

Autor wpisu \/ Partner wpisu:<\/span>
\nForum IAB<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"87% firm z bran\u017cy reklamy online odczuwa negatywne skutki pandemii\u00a0koronawirusa, a przynajmniej co pi\u0105ta, w przypadku dalszej ekspansji COVID-19, nie […]","protected":false},"author":1,"featured_media":1812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[93],"tags":[78],"rodzaj_tresci":[14,10],"class_list":["post-867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-edukacja","tag-moja-edukacja"],"yoast_head":"\nRaport IAB Polska: wp\u0142yw pandemii koronawirusa na bran\u017c\u0119 reklamy online - Digital Festival 2023<\/title>\n<meta name=\"description\" content=\"DIGITAL FESTIVAL Cyfrowe umiej\u0119tno\u015bci, to wi\u0119cej mo\u017cliwo\u015bci, bezpiecze\u0144stwa, awans\u00f3w i ekologicznych rozwi\u0105za\u0144. 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