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Polskie banki bardzo cz\u0119sto wyznaczaj\u0105 nowe standardy w przypadku cyfryzacji finans\u00f3w i bankowo\u015bci. S\u0105 one laureatami wielu presti\u017cowych nagr\u00f3d na ca\u0142ym \u015bwiecie, a sama Polska jest widziana jako \u017ar\u00f3d\u0142o innowacji i nowoczesnych rozwi\u0105za\u0144 w bran\u017cy finansowej. O tym, jak polskie banki sta\u0142y si\u0119 pionierami tego sektora opowiada Piotr Hibner, Chief Digital Officer, Santander Bank Polska.\u00a0<\/strong><\/p>\n

$\"\"$ <\/p>\n

Nell Przybylska, Fundacja Digital Poland: Jak ocenia Pan poziom cyfryzacji sektora finansowego?\u00a0<\/strong><\/p>\n

Piotr Hibner, Chief Digital\u00a0Officer, Santander Bank Polska<\/strong>:\u00a0<\/span><\/b>Uwa\u017cam, \u017ce na tle sektora finansowego na \u015bwiecie jest on na stosunkowo wysokim poziomie \u2013 zar\u00f3wno pod wzgl\u0119dem stopnia i intensywno\u015bci korzystania z us\u0142ug bankowych za pomoc\u0105 kana\u0142\u00f3w\u00a0digital\u00a0przez klient\u00f3w, jak i samego zakresu oferowanych us\u0142ug oraz innowacyjno\u015bci. W globalnych zestawieniach\u00a0<\/span>polskie banki bardzo cz\u0119sto wiod\u0105 prym i wyznaczaj\u0105 nowe standardy.<\/span><\/b>\u00a0Zdobywaj\u0105 tak\u017ce presti\u017cowe nagrody na ca\u0142ym \u015bwiecie, a Polska jest inkubatorem innowacyjnych rozwi\u0105za\u0144 dla wielu firm z bran\u017cy finansowej. P\u0142atno\u015bci mobilne, kredyty na 1 klik przez aplikacj\u0119, konto na selfie \u2013 to tylko kilka przyk\u0142ad\u00f3w cyfrowych rozwi\u0105za\u0144, kt\u00f3re bardzo szybko zyska\u0142y popularno\u015b\u0107 w naszym kraju. Jednak,\u00a0<\/span>pomimo boomu bankowo\u015bci cyfrowej, tradycyjne kana\u0142y kontaktu nadal maj\u0105 si\u0119 do\u015b\u0107 dobrze.<\/span><\/b>\u00a0Wci\u0105\u017c istnieje w Polsce do\u015b\u0107 spora, bardziej tradycyjna grupa klient\u00f3w (ok. 35 proc.), kt\u00f3ra z cyfrowych kana\u0142\u00f3w nie korzysta. Na pewno istnieje tutaj jeszcze bardzo du\u017cy potencja\u0142, w jaki spos\u00f3b zaadresowa\u0107 potrzeby tych klient\u00f3w, aby zach\u0119ci\u0107 ich do korzystania z bankowo\u015bci cyfrowej.<\/span>\u00a0<\/span><\/p>\n