![\"\"](\"https:\/\/digitalfestival.pl\/wp-content\/uploads\/2021\/05\/ranking-e-commerceow-gdzie-i-jak-polacy-robia-zakupy-rok-w-pandemii-polskich-internautow\u2028-1024x576.jpeg\")
<\/p>\n
Polak a zakupy online<\/strong><\/h3>\nCzas pandemii okaza\u0142 si\u0119 dla polskiego e-commerce prze\u0142omowy. Wed\u0142ug raportu\u00a0 \u201cZakupy online w Polsce 2020\u201d opracowanego przez ExpertSender, polsk\u0105 firm\u0119 wspieraj\u0105c\u0105 marki w automatyzacji marketingu opartym na danych, zakupy przez Internet robi ju\u017c 70 proc. Polak\u00f3w. Po\u0142owa z nich wydaje na nie ponad 300 z\u0142 miesi\u0119cznie, a 8,2 proc. nawet ponad 1000 z\u0142 miesi\u0119cznie. Jak wynika z analizy Internetu za pomoc\u0105 aplikacji SentiOne Listen, w ostatnich 12 miesi\u0105cach has\u0142o \u201ezakupy online\u201d osi\u0105gn\u0119\u0142o zasi\u0119gi na poziomie 517 mln wy\u015bwietle\u0144, z czego 480 mln pochodzi\u0142o z portali internetowych, blog\u00f3w i for\u00f3w, a 37 mln – z post\u00f3w i dyskusji na portalach spo\u0142eczno\u015bciowych.\u00a0 W\u015br\u00f3d tych ostatnich kr\u00f3luje Facebook z zasi\u0119gami na poziomie 28 mln wy\u015bwietle\u0144, na drugim miejscu znajduje si\u0119 Twitter – 9 mln. Niemal 60 proc. dyskutuj\u0105cych o zakupach online to m\u0119\u017cczy\u017ani. Cz\u0119sto powtarzaj\u0105 si\u0119 hasztagi \u201emoda\u201d i \u201eshopping\u201d.<\/p>\n
Polskie wydatki w e-sklepach rosn\u0105 najszybciej w Europe – w 2020 r. Polacy wydali t\u0105 drog\u0105 o 31 proc. wi\u0119cej ni\u017c w roku poprzednim.\u00a0<\/em>– komentuje Krzysztof Jarecki, CEO ExpertSender –\u00a0Po pandemii zapewne cz\u0119\u015b\u0107 konsument\u00f3w wr\u00f3ci do cz\u0119stszego robienia zakup\u00f3w stacjonarnie, cho\u0107by dla odmiany.\u00a0<\/em><\/p>\nNajbardziej popularne sklepy online to marketplace\u2019y<\/strong><\/h3>\nZ tego, co Polacy pisz\u0105 w mediach spo\u0142eczno\u015bciowych, na blogach, forach i portalach, wynika, \u017ce najbardziej lubi\u0105 zakupy w sklepach typu marketplace, czyli na internetowych targowiskach, gdzie swoje produkty sprzedaje wielu dostawc\u00f3w. Na przestrzeni ostatniego roku polscy Internauci najcz\u0119\u015bciej pisali o Vinted, czyli second-handzie, w kt\u00f3rym ka\u017cdy mo\u017ce wystawi\u0107 niechciane ju\u017c ubrania i akcesoria – ponad 1,6 mln wzmianek. Na drugim miejscu znalaz\u0142o si\u0119 Allegro – ponad 1,2 mln wzmianek. Na trzecim miejscu, ale z du\u017co mniejsz\u0105 popularno\u015bci\u0105, znalaz\u0142 si\u0119 Amazon – blisko 451 tys. wzmianek. Dalej plasuj\u0105 si\u0119 OLX (384,5 tys. wzmianek) i AliExpress (304,5 tys. wzmianek).<\/p>\n
Co ciekawe, zupe\u0142nie inaczej to wygl\u0105da, je\u015bli spojrzymy na zasi\u0119g, czyli poziom dotarcia tych wzmianek – wtedy na pierwszym miejscu znajduje si\u0119 Allegro, z zasi\u0119giem niemal 2 179 mln odbiorc\u00f3w. Drugi jest Amazon (924 mln), nast\u0119pnie OLX (758 mln), AliExpress (623 mln) i dopiero na pi\u0105tym miejscu Vinted (256 mln).<\/p>\n
W\u015br\u00f3d sklep\u00f3w multibrandowych kr\u00f3luj\u0105 te z ubraniami oraz elektronik\u0105<\/strong><\/h3>\nJe\u015bli chodzi o platformy multibrandowe, czyli sprzedaj\u0105ce produkty r\u00f3\u017cnych firm, ich popularno\u015b\u0107 nie r\u00f3\u017cni si\u0119 w zale\u017cno\u015bci od tego, czy patrzymy na liczb\u0119 wzmianek, czy na ich zasi\u0119g. Na pierwszym miejscu znajduje si\u0119 Zalando, ze 119 tys. wzmianek i 305 mln zasi\u0119gu, a na drugim Domodi z niemal 108 mln wzmianek i 85 mln zasi\u0119gu. Dalej w kolejno\u015bci jest Eobuwie (53,6 tys. wzmianek i 67 mln zasi\u0119gu), Allani (45,3 tys. wzmianek i 46 mln zasi\u0119gu) oraz Answear (18,7 tys. wzmianek i 28 mln zasi\u0119gu).<\/p>\n
W\u015br\u00f3d sklep\u00f3w multibrandowych dzia\u0142aj\u0105cych nie tylko online, ale i stacjonarnie, dominuj\u0105 te oferuj\u0105ce elektronik\u0119 i AGD. Zar\u00f3wno pod wzgl\u0119dem liczby wzmianek, jak i zasi\u0119gu najwi\u0119ksz\u0105 popularno\u015bci\u0105 cieszy si\u0119 RTV EURO AGD (584 tys. wzmianek i 678 mln zasi\u0119gu). Je\u015bli chodzi o liczb\u0119 wzmianek, to na drugim miejscu znajduje si\u0119 x-kom (441,5 tys.), a na trzecim – Media Expert (354,4 tys.) Natomiast pod wzgl\u0119dem zasi\u0119gu to Media Expert zajmuje wy\u017csz\u0105 pozycj\u0119 – 334 mln. X-kom ma zasi\u0119g na poziomie 311 mln. Na czwartym miejscu znajduje si\u0119 Media Markt – 134,8 tys. wzmianek i 115 mln zasi\u0119gu.<\/p>\n
W\u015br\u00f3d marek D2C najpopularniejsza jest Ikea<\/strong><\/h3>\nW\u015br\u00f3d marek D2C (czyli direct-to-customer, sprzedaj\u0105cych z pomini\u0119ciem po\u015brednik\u00f3w) najpopularniejsza w\u015br\u00f3d Internaut\u00f3w jest Ikea – 453,5 tys. wzmianek i 808 mln odbiorc\u00f3w zasi\u0119gu. Druga pod wzgl\u0119dem popularno\u015bci jest Zara – 260 tys. wzmianek i 515 mln zasi\u0119gu. Trzecia w kolejno\u015bci r\u00f3wnie\u017c jest marka modowa – H&M – 106,3 tys. wzmianek i zasi\u0119g na poziomie 222 mln. Dwa kolejne miejsca zajmuj\u0105 drogerie – Rossmann i SuperPharm. Rossmann jest cz\u0119\u015bciej wymieniany przez Internaut\u00f3w (34,3 tys. wzmianek w stosunku do 30,8 tys.), natomiast wzmianki o SuperPharm maj\u0105 wi\u0119kszy zasi\u0119g (53 mln w stosunku do 33 mln).<\/p>\n
Zjawisko przenoszenia codziennych aktywno\u015bci do Internetu b\u0119dzie nieustannie post\u0119powa\u0107, a rola sklep\u00f3w stacjonarnych przesunie si\u0119 raczej w stron\u0119 showroom\u00f3w, gdzie klienci b\u0119d\u0105 ogl\u0105da\u0107 produkty, ale kupi\u0105 je potem online. –<\/em>\u00a0podsumowuje Krzysztof Jarecki\u00a0– Dlatego w\u0142a\u015bciciele sklep\u00f3w powinni zawczasu pomy\u015ble\u0107 o inwestycji w rozw\u00f3j e-commerce i zadba\u0107 o jego reklam\u0119 na podstawie rzetelnej analizy informacji o swoich obecnych i potencjalnych klientach.<\/em><\/p>\nAnaliz\u0119 rankingu e-commerce\u2019\u00f3w po\u015br\u00f3d polskich Internaut\u00f3w przeprowadzono za okres marzec 2020 – marzec 2021 za pomoc\u0105 polskiego narz\u0119dzia SentiOne.<\/p>\n
Autor wpisu \/ Partner wpisu:<\/span>
\nMateria\u0142y prasowe<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Wydatki Polak\u00f3w w sklepach internetowych rosn\u0105 najszybciej w Europie. Ponad po\u0142owa wydaje ju\u017c t\u0105 drog\u0105 ponad 300 z\u0142 miesi\u0119cznie, a […]","protected":false},"author":1,"featured_media":1998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[92],"tags":[20],"rodzaj_tresci":[10],"class_list":["post-1982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-moje-firma-praca"],"yoast_head":"\nRanking e-commerce'\u00f3w. 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Najbardziej popularne sklepy online to marketplace\u2019y<\/strong><\/h3>\nZ tego, co Polacy pisz\u0105 w mediach spo\u0142eczno\u015bciowych, na blogach, forach i portalach, wynika, \u017ce najbardziej lubi\u0105 zakupy w sklepach typu marketplace, czyli na internetowych targowiskach, gdzie swoje produkty sprzedaje wielu dostawc\u00f3w. Na przestrzeni ostatniego roku polscy Internauci najcz\u0119\u015bciej pisali o Vinted, czyli second-handzie, w kt\u00f3rym ka\u017cdy mo\u017ce wystawi\u0107 niechciane ju\u017c ubrania i akcesoria – ponad 1,6 mln wzmianek. Na drugim miejscu znalaz\u0142o si\u0119 Allegro – ponad 1,2 mln wzmianek. Na trzecim miejscu, ale z du\u017co mniejsz\u0105 popularno\u015bci\u0105, znalaz\u0142 si\u0119 Amazon – blisko 451 tys. wzmianek. Dalej plasuj\u0105 si\u0119 OLX (384,5 tys. wzmianek) i AliExpress (304,5 tys. wzmianek).<\/p>\n
Co ciekawe, zupe\u0142nie inaczej to wygl\u0105da, je\u015bli spojrzymy na zasi\u0119g, czyli poziom dotarcia tych wzmianek – wtedy na pierwszym miejscu znajduje si\u0119 Allegro, z zasi\u0119giem niemal 2 179 mln odbiorc\u00f3w. Drugi jest Amazon (924 mln), nast\u0119pnie OLX (758 mln), AliExpress (623 mln) i dopiero na pi\u0105tym miejscu Vinted (256 mln).<\/p>\n
W\u015br\u00f3d sklep\u00f3w multibrandowych kr\u00f3luj\u0105 te z ubraniami oraz elektronik\u0105<\/strong><\/h3>\nJe\u015bli chodzi o platformy multibrandowe, czyli sprzedaj\u0105ce produkty r\u00f3\u017cnych firm, ich popularno\u015b\u0107 nie r\u00f3\u017cni si\u0119 w zale\u017cno\u015bci od tego, czy patrzymy na liczb\u0119 wzmianek, czy na ich zasi\u0119g. Na pierwszym miejscu znajduje si\u0119 Zalando, ze 119 tys. wzmianek i 305 mln zasi\u0119gu, a na drugim Domodi z niemal 108 mln wzmianek i 85 mln zasi\u0119gu. Dalej w kolejno\u015bci jest Eobuwie (53,6 tys. wzmianek i 67 mln zasi\u0119gu), Allani (45,3 tys. wzmianek i 46 mln zasi\u0119gu) oraz Answear (18,7 tys. wzmianek i 28 mln zasi\u0119gu).<\/p>\n
W\u015br\u00f3d sklep\u00f3w multibrandowych dzia\u0142aj\u0105cych nie tylko online, ale i stacjonarnie, dominuj\u0105 te oferuj\u0105ce elektronik\u0119 i AGD. Zar\u00f3wno pod wzgl\u0119dem liczby wzmianek, jak i zasi\u0119gu najwi\u0119ksz\u0105 popularno\u015bci\u0105 cieszy si\u0119 RTV EURO AGD (584 tys. wzmianek i 678 mln zasi\u0119gu). Je\u015bli chodzi o liczb\u0119 wzmianek, to na drugim miejscu znajduje si\u0119 x-kom (441,5 tys.), a na trzecim – Media Expert (354,4 tys.) Natomiast pod wzgl\u0119dem zasi\u0119gu to Media Expert zajmuje wy\u017csz\u0105 pozycj\u0119 – 334 mln. X-kom ma zasi\u0119g na poziomie 311 mln. Na czwartym miejscu znajduje si\u0119 Media Markt – 134,8 tys. wzmianek i 115 mln zasi\u0119gu.<\/p>\n
W\u015br\u00f3d marek D2C najpopularniejsza jest Ikea<\/strong><\/h3>\nW\u015br\u00f3d marek D2C (czyli direct-to-customer, sprzedaj\u0105cych z pomini\u0119ciem po\u015brednik\u00f3w) najpopularniejsza w\u015br\u00f3d Internaut\u00f3w jest Ikea – 453,5 tys. wzmianek i 808 mln odbiorc\u00f3w zasi\u0119gu. Druga pod wzgl\u0119dem popularno\u015bci jest Zara – 260 tys. wzmianek i 515 mln zasi\u0119gu. Trzecia w kolejno\u015bci r\u00f3wnie\u017c jest marka modowa – H&M – 106,3 tys. wzmianek i zasi\u0119g na poziomie 222 mln. Dwa kolejne miejsca zajmuj\u0105 drogerie – Rossmann i SuperPharm. Rossmann jest cz\u0119\u015bciej wymieniany przez Internaut\u00f3w (34,3 tys. wzmianek w stosunku do 30,8 tys.), natomiast wzmianki o SuperPharm maj\u0105 wi\u0119kszy zasi\u0119g (53 mln w stosunku do 33 mln).<\/p>\n
Zjawisko przenoszenia codziennych aktywno\u015bci do Internetu b\u0119dzie nieustannie post\u0119powa\u0107, a rola sklep\u00f3w stacjonarnych przesunie si\u0119 raczej w stron\u0119 showroom\u00f3w, gdzie klienci b\u0119d\u0105 ogl\u0105da\u0107 produkty, ale kupi\u0105 je potem online. –<\/em>\u00a0podsumowuje Krzysztof Jarecki\u00a0– Dlatego w\u0142a\u015bciciele sklep\u00f3w powinni zawczasu pomy\u015ble\u0107 o inwestycji w rozw\u00f3j e-commerce i zadba\u0107 o jego reklam\u0119 na podstawie rzetelnej analizy informacji o swoich obecnych i potencjalnych klientach.<\/em><\/p>\nAnaliz\u0119 rankingu e-commerce\u2019\u00f3w po\u015br\u00f3d polskich Internaut\u00f3w przeprowadzono za okres marzec 2020 – marzec 2021 za pomoc\u0105 polskiego narz\u0119dzia SentiOne.<\/p>\n
Autor wpisu \/ Partner wpisu:<\/span>
\nMateria\u0142y prasowe<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Wydatki Polak\u00f3w w sklepach internetowych rosn\u0105 najszybciej w Europie. Ponad po\u0142owa wydaje ju\u017c t\u0105 drog\u0105 ponad 300 z\u0142 miesi\u0119cznie, a […]","protected":false},"author":1,"featured_media":1998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[92],"tags":[20],"rodzaj_tresci":[10],"class_list":["post-1982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-moje-firma-praca"],"yoast_head":"\nRanking e-commerce'\u00f3w. 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Je\u015bli chodzi o platformy multibrandowe, czyli sprzedaj\u0105ce produkty r\u00f3\u017cnych firm, ich popularno\u015b\u0107 nie r\u00f3\u017cni si\u0119 w zale\u017cno\u015bci od tego, czy patrzymy na liczb\u0119 wzmianek, czy na ich zasi\u0119g. Na pierwszym miejscu znajduje si\u0119 Zalando, ze 119 tys. wzmianek i 305 mln zasi\u0119gu, a na drugim Domodi z niemal 108 mln wzmianek i 85 mln zasi\u0119gu. Dalej w kolejno\u015bci jest Eobuwie (53,6 tys. wzmianek i 67 mln zasi\u0119gu), Allani (45,3 tys. wzmianek i 46 mln zasi\u0119gu) oraz Answear (18,7 tys. wzmianek i 28 mln zasi\u0119gu).<\/p>\n
W\u015br\u00f3d sklep\u00f3w multibrandowych dzia\u0142aj\u0105cych nie tylko online, ale i stacjonarnie, dominuj\u0105 te oferuj\u0105ce elektronik\u0119 i AGD. Zar\u00f3wno pod wzgl\u0119dem liczby wzmianek, jak i zasi\u0119gu najwi\u0119ksz\u0105 popularno\u015bci\u0105 cieszy si\u0119 RTV EURO AGD (584 tys. wzmianek i 678 mln zasi\u0119gu). Je\u015bli chodzi o liczb\u0119 wzmianek, to na drugim miejscu znajduje si\u0119 x-kom (441,5 tys.), a na trzecim – Media Expert (354,4 tys.) Natomiast pod wzgl\u0119dem zasi\u0119gu to Media Expert zajmuje wy\u017csz\u0105 pozycj\u0119 – 334 mln. X-kom ma zasi\u0119g na poziomie 311 mln. Na czwartym miejscu znajduje si\u0119 Media Markt – 134,8 tys. wzmianek i 115 mln zasi\u0119gu.<\/p>\n
W\u015br\u00f3d marek D2C najpopularniejsza jest Ikea<\/strong><\/h3>\nW\u015br\u00f3d marek D2C (czyli direct-to-customer, sprzedaj\u0105cych z pomini\u0119ciem po\u015brednik\u00f3w) najpopularniejsza w\u015br\u00f3d Internaut\u00f3w jest Ikea – 453,5 tys. wzmianek i 808 mln odbiorc\u00f3w zasi\u0119gu. Druga pod wzgl\u0119dem popularno\u015bci jest Zara – 260 tys. wzmianek i 515 mln zasi\u0119gu. Trzecia w kolejno\u015bci r\u00f3wnie\u017c jest marka modowa – H&M – 106,3 tys. wzmianek i zasi\u0119g na poziomie 222 mln. Dwa kolejne miejsca zajmuj\u0105 drogerie – Rossmann i SuperPharm. Rossmann jest cz\u0119\u015bciej wymieniany przez Internaut\u00f3w (34,3 tys. wzmianek w stosunku do 30,8 tys.), natomiast wzmianki o SuperPharm maj\u0105 wi\u0119kszy zasi\u0119g (53 mln w stosunku do 33 mln).<\/p>\n
Zjawisko przenoszenia codziennych aktywno\u015bci do Internetu b\u0119dzie nieustannie post\u0119powa\u0107, a rola sklep\u00f3w stacjonarnych przesunie si\u0119 raczej w stron\u0119 showroom\u00f3w, gdzie klienci b\u0119d\u0105 ogl\u0105da\u0107 produkty, ale kupi\u0105 je potem online. –<\/em>\u00a0podsumowuje Krzysztof Jarecki\u00a0– Dlatego w\u0142a\u015bciciele sklep\u00f3w powinni zawczasu pomy\u015ble\u0107 o inwestycji w rozw\u00f3j e-commerce i zadba\u0107 o jego reklam\u0119 na podstawie rzetelnej analizy informacji o swoich obecnych i potencjalnych klientach.<\/em><\/p>\nAnaliz\u0119 rankingu e-commerce\u2019\u00f3w po\u015br\u00f3d polskich Internaut\u00f3w przeprowadzono za okres marzec 2020 – marzec 2021 za pomoc\u0105 polskiego narz\u0119dzia SentiOne.<\/p>\n
Autor wpisu \/ Partner wpisu:<\/span>
\nMateria\u0142y prasowe<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Wydatki Polak\u00f3w w sklepach internetowych rosn\u0105 najszybciej w Europie. Ponad po\u0142owa wydaje ju\u017c t\u0105 drog\u0105 ponad 300 z\u0142 miesi\u0119cznie, a […]","protected":false},"author":1,"featured_media":1998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[92],"tags":[20],"rodzaj_tresci":[10],"class_list":["post-1982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-moje-firma-praca"],"yoast_head":"\nRanking e-commerce'\u00f3w. 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Analiz\u0119 rankingu e-commerce\u2019\u00f3w po\u015br\u00f3d polskich Internaut\u00f3w przeprowadzono za okres marzec 2020 – marzec 2021 za pomoc\u0105 polskiego narz\u0119dzia SentiOne.<\/p>\n
Autor wpisu \/ Partner wpisu:<\/span>
\nMateria\u0142y prasowe<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Wydatki Polak\u00f3w w sklepach internetowych rosn\u0105 najszybciej w Europie. Ponad po\u0142owa wydaje ju\u017c t\u0105 drog\u0105 ponad 300 z\u0142 miesi\u0119cznie, a […]","protected":false},"author":1,"featured_media":1998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[92],"tags":[20],"rodzaj_tresci":[10],"class_list":["post-1982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-moje-firma-praca"],"yoast_head":"\n