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{"id":10949,"date":"2022-10-13T14:36:27","date_gmt":"2022-10-13T12:36:27","guid":{"rendered":"https:\/\/digitalfestival.pl\/?p=10949"},"modified":"2023-02-10T12:07:47","modified_gmt":"2023-02-10T11:07:47","slug":"zielona-gospodarka-i-zrownowazony-rozwoj-w-biznesie-to-juz-nie-wybor-a-koniecznosc","status":"publish","type":"post","link":"https:\/\/2023.digitalfestival.pl\/zielona-gospodarka-i-zrownowazony-rozwoj-w-biznesie-to-juz-nie-wybor-a-koniecznosc\/","title":{"rendered":"Zielona gospodarka i zr\u00f3wnowa\u017cony rozw\u00f3j w biznesie to ju\u017c nie wyb\u00f3r, a konieczno\u015b\u0107"},"content":{"rendered":"

Oczekiwania konsument\u00f3w, kt\u00f3rzy coraz cz\u0119\u015bciej decyduj\u0105 si\u0119 na produkty przyjazne \u015brodowisku, regulacje prawne oraz wizerunek pracodawcy dbaj\u0105cego o ekologi\u0119 i zr\u00f3wnowa\u017cony rozw\u00f3j to g\u0142\u00f3wne motywacje, kt\u00f3re sk\u0142aniaj\u0105 firmy do zmiany swojej polityki na bardziej zielon\u0105. Katarzyna Paw\u0142owicz \u2013 specjalistka od zr\u00f3wnowa\u017conego rozwoju w firmie Visa Polska w Podca\u015bcie Digital Festival z Jerzym Telesi\u0144skim wyja\u015bnia, dlaczego zielona gospodarka w biznesie to ju\u017c nie wyb\u00f3r, a wym\u00f3g. Ekspertka opowiedzia\u0142a, jak zmieniaj\u0105 si\u0119 preferencje polskich konsument\u00f3w i jakie znaczenie ma dla nas to, czy produkt powsta\u0142 z poszanowaniem dla \u015brodowiska. Z rozmowy dowiemy si\u0119 r\u00f3wnie\u017c, jakie dzia\u0142ania na rzecz klimatu podejmuje Visa i jak wspiera swoich partner\u00f3w biznesowych na polu zr\u00f3wnowa\u017conego rozwoju.<\/strong><\/p>\n

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\u201eWybory konsumenckie determinuj\u0105 spos\u00f3b, w jaki firma dobiera swoj\u0105 lini\u0119 produkcyjn\u0105, w jaki spos\u00f3b decyduje si\u0119 dzia\u0142a\u0107 na danym rynku, jakie produkty oferowa\u0107\u201d \u2013 m\u00f3wi Katarzyna Paw\u0142owicz, Product Director, Visa Polska.<\/p>\n