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Wraz ze wzrostem konsumpcji posiadanie nie jest tak istotne, jak uzyskanie dost\u0119pu. Z biegiem czasu jeste\u015bmy w\u0142a\u015bcicielami coraz mniejszej cz\u0119\u015bci tego, co u\u017cywamy. Z raportu „Subskrypcje PL” wynika, \u017ce ponad 90% Polak\u00f3w uczestniczy w ekonomii subskrypcji.<\/strong><\/p>\n

$\"\"$ <\/p>\n

Z raportu „Subskrypcje PL”, opublikowanego przez Fundacj\u0119 Digital Poland i firm\u0119 Straal we wsp\u00f3\u0142pracy z Visa, TVN Player, UPC oraz MCI Capital wynika, \u017ce Polacy maj\u0105 \u015brednio po ok. 3,9 zobowi\u0105za\u0144 subskrypcyjnych.\u00a0Najcz\u0119\u015bciej w modelu abonamentowym kupujemy us\u0142ugi telekomunikacyjne i telewizyjne (75%)<\/strong>, op\u0142acamy rachunki za us\u0142ugi dla domu, jak dostawy energii elektrycznej, wody czy gazu (69%), sk\u0142adki ubezpieczeniowe (48%) oraz dost\u0119p do platform VoD (42%).<\/p>\n

Rzadziej decydujemy si\u0119 subskrybowa\u0107 us\u0142ugi cyfrowe:<\/strong>\u00a0oprogramowanie komputerowe (22%), dost\u0119p do platform muzycznych (19%), aplikacje\/gry mobilne (18%) czy gry komputerowe\/na konsol\u0119 (15%), jak r\u00f3wnie\u017c cz\u0142onkostwo w klubach fitness (16%), prenumeraty prasowe\/serwisy informacyjne (14%), pakiety prywatnej opieki zdrowotnej (14%) czy us\u0142ugi z szeroko rozumianego segmentu rozrywkowego, jak np. karnety do kina czy teatru (11%).<\/p>\n