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{"id":1033,"date":"2020-03-10T09:16:32","date_gmt":"2020-03-10T08:16:32","guid":{"rendered":"https:\/\/digitalfestival.pl\/?p=1033"},"modified":"2021-10-12T19:58:53","modified_gmt":"2021-10-12T17:58:53","slug":"polacy-pokochali-zakupy-w-sieci","status":"publish","type":"post","link":"https:\/\/2023.digitalfestival.pl\/polacy-pokochali-zakupy-w-sieci\/","title":{"rendered":"Polacy pokochali zakupy w sieci"},"content":{"rendered":"

Rozw\u00f3j internetu zmieni\u0142 niemal\u017ce ka\u017cdy obszar \u017cycia. Zrewolucjonizowa\u0142 nie tylko komunikacj\u0119, ale tak\u017ce zakupy. Rozkwit e-handlu nie by\u0142by jednak mo\u017cliwy bez nowoczesnych sposob\u00f3w p\u0142atno\u015bci.<\/strong><\/p>\n

$\"\"$ <\/p>\n

Ok. 30 proc. polskich konsument\u00f3w dokonuje zakup\u00f3w w internecie przynajmniej raz w miesi\u0105cu. Natomiast 23 proc. co najmniej raz na p\u00f3\u0142 roku \u2013 wynika z raportu opracowanego przez fundacj\u0119 IBRIS (Instytut Bada\u0144 Rynkowych i Spo\u0142ecznych).<\/p>\n

Nie by\u0142oby to mo\u017cliwe bez rozwoju infrastruktury i telekomunikacji. Dost\u0119p do internetu ma 80 proc. badanych przez IBRIS. Za\u015b 70 proc. korzysta z niego na co dzie\u0144 poprzez smartfon b\u0105d\u017a telefon kom\u00f3rkowy.<\/p>\n

Wachlarz zalet internetowego handlu<\/strong><\/p>\n

Trudno si\u0119 dziwi\u0107 rosn\u0105cej popularno\u015bci e-zakup\u00f3w, bo s\u0105 cz\u0119sto wygodniejsze, a nowoczesne platformy sprzeda\u017cowe oferuj\u0105 szerszy asortyment po konkurencyjnych cenach. Zwykle sklepy internetowe osi\u0105gaj\u0105 oszcz\u0119dno\u015bci w por\u00f3wnaniu do tradycyjnych plac\u00f3wek, bo nie musz\u0105 ponosi\u0107 koszt\u00f3w lokali, kt\u00f3re stanowi\u0105 du\u017c\u0105 cz\u0119\u015b\u0107 \u0142\u0105cznych wydatk\u00f3w operacyjnych firm. Cz\u0119sto te\u017c s\u0105 zatrudniaj\u0105 mniej os\u00f3b w przeliczeniu na obroty.<\/p>\n