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{"id":1032,"date":"2020-03-13T09:16:32","date_gmt":"2020-03-13T08:16:32","guid":{"rendered":"https:\/\/digitalfestival.pl\/?p=1032"},"modified":"2021-10-12T20:00:15","modified_gmt":"2021-10-12T18:00:15","slug":"telefon-zamiast-karty-polska-jest-w-czolowce-platnosci-zblizeniowych","status":"publish","type":"post","link":"https:\/\/2023.digitalfestival.pl\/telefon-zamiast-karty-polska-jest-w-czolowce-platnosci-zblizeniowych\/","title":{"rendered":"Telefon zamiast karty. Polska jest w czo\u0142\u00f3wce p\u0142atno\u015bci zbli\u017ceniowych"},"content":{"rendered":"
P\u0142atno\u015bci mobilne staj\u0105 si\u0119 coraz bardziej popularne. Mimo \u017ce wci\u0105\u017c stosunkowo niewiele os\u00f3b z nich korzysta. Jednak liczba takich transakcji szybko ro\u015bnie i za kilka lat to one mog\u0105 zdominowa\u0107 rynek.<\/strong><\/p>\n
<\/p>\n
Smartfony w naszym kraju pod koniec 2018 r. mia\u0142o ju\u017c 75 proc. Polak\u00f3w (jeszcze w 2014 r. ledwie co czwarty z nas). A ok. 70 proc. posiadaczy telefon\u00f3w kom\u00f3rkowych mia\u0142o dost\u0119p do internetu. Tak wynika z danych Urz\u0119du Komunikacji Elektronicznej.<\/p>\n
Oba te wska\u017aniki ca\u0142y czas si\u0119 poprawiaj\u0105. Jednocze\u015bnie systematycznie rozwija si\u0119 infrastruktura, czyli terminale POS (do p\u0142atno\u015bci kartami; z ang. point of sale \u2013 punkt handlowy). Jest ich ju\u017c ponad 853 tys. i wszystkie umo\u017cliwiaj\u0105 p\u0142atno\u015bci bezdotykowe. To toruje drog\u0119 do rozwoju p\u0142atno\u015bci za pomoc\u0105 urz\u0105dze\u0144 mobilnych.<\/p>\n
Zamieniamy kart\u0119 na telefon<\/strong><\/p>\n
Kiedy zdominuj\u0105 one rynek? \u2013 My\u015bl\u0119, \u017ce jest to kwestia czasu. P\u0142atno\u015bci mobilne s\u0105 stosunkowo m\u0142odym rozwi\u0105zaniem na rynku \u2013 m\u00f3wi Jakub Kiwior, dyrektor zarz\u0105dzaj\u0105cy regionem Europy \u015arodkowo-Wschodniej w Visa.<\/p>\n
Przytacza dane wskazuj\u0105ce na nadchodz\u0105c\u0105 rewolucj\u0119. W 2018 r. telefonem w sklepie stacjonarnym zap\u0142aci\u0142o 27 proc. Polak\u00f3w. Przy zakupach internetowych p\u0142atno\u015bci\u0105 mobiln\u0105 pos\u0142ugiwa\u0142o si\u0119 z 33 proc. konsument\u00f3w \u2013 wynika z raportu P\u0142atno\u015bci Cyfrowe 2018 sporz\u0105dzonego dla Izby Gospodarki Elektronicznej. Natomiast wed\u0142ug badania Visa Digital Payments, a\u017c 86 proc. Polak\u00f3w zak\u0142ada, \u017ce do ko\u0144ca 2020 r. skorzysta z p\u0142atno\u015bci mobilnej.<\/p>\n